Internet videos are an increasingly popular phenomenon. They’re used for everything from marketing businesses and promoting services to online interactive resumes and for entertainment purposes. So, if you’re looking to make an internet video, what should you look for in a good web presenter? Firstly, and perhaps predictably, you need to make sure your presenter is personable and approachable. This means that people will be more likely to identify with them and, through that, with what the video is trying to say.
It also helps a lot if you can find a web presenter who is good at explaining things and can do so in a welcoming way. For example, some people are very good at imparting information but it comes across as more of a lecture, which can make it seem stuffy and put people off. A good web presenter will be able to get information across in a conversational manner that draws people in and makes them feel like the presenter is talking to them one on one.
When you’re creating an online video, it’s likely that it’s meant to be part of a marketing campaign so it’s really important that the web presenter’s speech comes across well and is of a high quality. They should create a good impression with audiences through the correct use of grammar. Good diction and clear speech are also important as this will help the message come across as it is intended to and ensure that people understand what the web presenter is saying.
To be a good web presenter, you should also know what you’re talking about. If you’re relying on reading from a script then you’ll be less able to sell the video convincingly and audiences will be put off. If you find yourself presenting a video on a topic you know nothing about, do a bit of research to make sure you at least have a good grasp of the basics as this will instill confidence in your viewers and make them more likely to believe what you’re saying.
One final thing you need to do to be a good web presenter is to know how much to say and when. Of course, you need to expand on certain points for any audience members who may be interested, but as a general rule, internet videos should be kept fairly brief to reduce the chances of people turning off before you’ve got all the information across. You should, therefore, be clear and concise and make sure you deliver the key points in a short space of time.